NRI Named 3PL Provider for Rip Curl USA

NRI to Provide 3PL Services for Rip Curl USA’s Domestic Operations

LOS ANGELES – (June 29, 2020) – NRI, a leading third-party logistics (3PL) provider for aspirational lifestyle brands, is proud to introduce its newest client addition, Rip Curl USA. NRI will provide logistics for Rip Curl USA’s domestic wholesale, retail and ecommerce business.

“It’s an honor to work with an iconic and innovative brand with such rich heritage,” said NRI President, Chris Maydaniuk. “Our companies’ mutual value of community and environment alongside quality of product and service make this a natural fit. On behalf of the entire NRI team, welcome to the family. We look forward to further building our partnership with Rip Curl USA, providing the best in class service, and innovating together towards a more sustainable future.”

Rip Curl provides a wide assortment of products deeply rooted in surfing including apparel, accessories, wetsuits and swimwear. NRI’s full service 3PL will handle warehousing, fulfillment and returns for all Rip Curl USA goods. NRI’s dynamic warehouse, IT and operations infrastructure will enable Rip Curl USA to focus on business objectives with the confidence of a trusted logistics provider.

“NRI’s reputation made the selection process seamless. They are a proven 3PL with deep roots in our industry and over 20 years of success in the business,” said Rip Curl North America President Dylan Slater. “NRI was built on relationships and values that align with Rip Curl. We are confident their expertise will deliver on our high expectations to provide the best service to our customers and continue to foster Rip Curl’s growth in the US market.”


Photos: Courtesy of Rip Curl

NRI Makes Organizational Moves

NRI is excited to announce organizational updates to our Business Development and Business Services teams to further enhance services for our clients and partners, and better align our people strategy.

With increased focus on NRI growth strategy, Ryan Dale-Johnson moves into Director of Sales – heading up the Business Development team of Sales, Freight Sales, and Marketing.

The Accounts team including Dave Kuan and Leemarie Soto join Will Jordan, Director of Accounts and Planning, in the newly formed Account Services and Client Management team. Additionally, Amanda De Monte and Jameel Thompson will be supporting the team in their respective capacities as Account Service Managers. These moves will bring further focus to our valued clients through increased cohesiveness, support, and engagement tools; as well as improved internal training, and standards.

“We look forward to building even more successful partnerships with our clients moving forward with these changes,” said NRI Distribution President Chris Maydaniuk. “Both Ryan and Will have a long tenure with NRI, having been with us since our formative years, and we are very confident in their ability to work together with their teams towards the long-term success of our partners and our one team mindset.”