Q&A With Ryan: NRI’s Four Corner Strategy

We recently announced our two newest locations in Easton, Pennsylvania and Toronto, Ontario. The move out east comes after a busy 2020. NRI and clients saw positive activity last year, despite COVID-19, and continue to move forward through 2021 and beyond. We spoke with VP of Sales, Ryan Dale-Johnson, to hear more about NRI’s expansion and the Four Corners Strategy.

Why did you choose these 2 locations (Easton, Pennsylvania and Toronto, Ontario)?

We have incredible strength in both western Canada and the USA, and are really focusing on building out our east coast presence. Building on our current footprint in Montreal, both Toronto and Easton, PA add considerable strength to our 4-corners model for North America. We want to be positioned in the hearts of our clients’ markets to best serve their customers. Toronto is the 4th largest city in North America, and our facility in Pennsylvania will reach 65% of the US population in 2 days or less ground shipping. All this adds up to really helping our clients on their growth paths. We are looking forward to many more developments to come.

How will NRI’s clients benefit from these openings?

With the continued diversity of our clients’ business channels, it has never been more valuable to have product where their customers are. Our geographical strategy provides our clients with same day/next day options to the vast majority of the USA and Canadian marketplace. Time-to-customer is as important as ever. Our 4-corners footprint allows our clients to place inventory in 1, or up to all 4 regions to ensure that they are responsive, competitive, and sustainable. Moving parcels over shorter distances helps our clients improve on their environmental footprint as well.

Are existing clients moving, new clients joining, or a bit of both?

A little bit of both. The word is out on our expansion, and we have excited both new clients as well as existing. We spend a great deal of time helping our clients identify strategic improvement opportunities and, for some of them, having all or a portion of their inventory in the east is a smart decision. We have a small handful of existing clients joining us in both the new Toronto and Easton facilities, as well many amazing new clients signed on.

Is NRI creating any additional employment opportunities with these new openings?

Yes! We are very proudly an inclusive, values-based, full-time employer and excited to open our doors to new team members in new regions. We do not rely on temporary labor but rather strive to provide long-term career opportunities. Some of our existing team members are opting to embrace an adventure and move with us to these new cities, and we are bringing on much local talent. Anyone interested should visit our careers page for more info.

#Remember215

NRI stands with Indigenous Peoples who lost their loved ones within the Residential School system, as well as all those forced to attend Residential Schools, and their families.  We extend our heartfelt sympathy to all those affected by the recent discovery of unmarked burial sites of 215 former Kamloops Indian Residential School students.  

This discovery speaks clearly to the physical conditions and racism that were forcibly endured under the Residential School system – a system designed to systemically tear Indigenous Peoples away from their heritage, communities, and way of life.  This systemic oppression and the pain created by the system continues today.  Much work is still needed for our nation to truly seek truth and reconciliation. 

At NRI we respectfully acknowledge that we live and work on unceded territory of the Tk ̓emlúps te Secwépemc.  We support those calling for a forensic investigation of former Residential School sites and we encourage everyone to learn about the tragedies of the Residential School system and the history of Indigenous relations up to and including the present day.   

We can love our country and still acknowledge its flaws and failures.  We are taking time to learn more and encourage all to do the same.  We have a responsibility to learn more about, advocate for, and reconcile with the Indigenous Peoples of Turtle Island, the lands now known as North and Central America. 

Please visit www.native-land.ca to find out whose traditional territory you live on to learn more about the original caretakers of the land you now inhabit, their history and the current issues that affect their communities.  

We encourage you to visit the Indian Residential School Survivors Society at:  https://www.irsss.ca/  

For a comprehensive list of resources and suggestions to educate yourself further visit:  https://oncanadaproject.ca/settlerstakeaction   

Those looking to make a financial contribution to support Tk ̓emlúps te Secwépemc in the process of honouring and learning more about the lost children in their caretaking can direct donation inquiries to:  

donations@kib.ca  

Cheques can be made out to Tk ̓emlúps te Secwepemc and mailed to:  

200-330 Chief Alex Thomas Way 
Kamloops, BC  
V2H 1H1 

Donations will be used toward the work that is needed for further investigation (scientific and archival) and later memorialize the children.