Behind the Brand

Founded in Australia in 2005, 2XU is a global leader in technical sports apparel, specializing in compression gear designed to help athletes prepare, perform, recover, and repeat. With a mission to create a fitter and healthier world, 2XU collaborates with elite athletes, sports scientists, and industry experts to develop scientifically backed compression wear. The brand has become the apparel of choice for endurance sports and professional teams across multiple disciplines, including triathlon, cycling, basketball, football, soccer, and baseball. 

Better Together 

As 2XU expanded its presence in North America, they recognized the need for a fulfillment partner that could provide premium service and support their growing customer base. To better align with their operational goals and customer service expectations, 2XU sought a new partner capable of elevating their fulfillment efficiency and overall experience. 2XU joined the NRI family in Canada in 2011 and later in 2020 joined us in the US.  

NRI stood out as the ideal fulfillment partner for 2XU due to its extensive experience in the fulfillment industry, strong track record of working with premium brands, and proven excellence in customer service within the Canadian market. By choosing NRI, 2XU gained a partner capable of supporting both wholesale and eCommerce operations with a seamless, high-touch fulfillment experience.  

Adding Value

As 2XU’s fulfillment partner and storage provider, NRI plays a crucial role in enhancing operational efficiency. The partnership has led to: 

• Improved order accuracy and fulfillment speed 

• A better customer experience, both for wholesalers and direct consumers 

• Greater operational flexibility to support growth 

• Collaborative problem-solving and solutions tailored to 2XU’s needs 

A True Partnership 

The partnership between 2XU and NRI was built on trust, collaboration, and a shared commitment to excellence. The 2XU and NRI partnership exemplifies how a strategically aligned fulfillment provider can enhance business operations, elevate customer experience, and drive brand success. Through collaboration, shared values, and a commitment to excellence, NRI continues to support 2XU in its mission to help athletes across the globe chase their finish lines.