The James Brand
The James Brand
Founded in Portland, Oregon, in 2012, The James Brand started with a simple idea: if you can’t find what you’re looking for, make it yourself. That’s exactly what they did—creating modern, minimalist knives, tools, and accessories that fit seamlessly into everyday life. Designed with premium materials and a sharp eye for detail, their products aren’t just about carrying something cool—they’re about carrying the right tool for the moment.
The James Brand believes less is more. Their knives and tools are made to be useful, not flashy—practical, not tactical. Whether it’s a pocket knife, multi-tool, or key organizer, everything they make is designed to be carried, used, and relied on day after day.
Inspired by a fictional muse—James—their products are built for people who like to get out there, take action, and engage with the world. It’s all about adventure, design, and making sure you have what you need when you need it.
Better Together
Great tools deserve great logistics. That’s where NRI comes in. As The James Brand’s fulfillment partner, we make sure their sleek, well-crafted products get into the right hands quickly and smoothly.
“We are a design-led brand, the details matter, so when choosing a fulfillment partner, we want someone who understands the details that make a GOOD partnership GREAT.”
Partnering with The James Brand has been a collaborative partnership, built on a shared commitment to trust, precision, and seamless execution. By developing tailored systems and processes, we’ve helped them scale into an omni-channel, multi-categorical brand. Navigating the complexities of their unique product category required a tailored approach, and we were committed to understanding their needs and delivering solutions that support their growth.
“I’ve always admired The James Brand for their relentless attention to detail – every design choice serves a purpose, stripped of anything unnecessary, yet still undeniably beautiful. That same philosophy resonates with how we operate at NRI: focus on what matters most, ensure everything works when it’s needed, and cut out the fluff. They create tools that are as reliable as they are refined, and we’re stoked to work with such an incredible team.”
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