VSSL
Client Feature
Behind the Brand
At NRI, we’re proud to partner with brands that are built around innovation, quality, and experience; and VSSL embodies all three. Founded in 2015 in British Columbia, Canada, VSSL designs premium outdoor coffee gear built for people who refuse to compromise on quality while on the go. Originally focused on compact survival gear and LED flashlights, the brand evolved after launching its coffee grinder in 2020. Built using the same rugged materials and compact engineering, the grinder quickly became a breakout product, with more than 40,000 units sold. That success helped shape VSSL into the premium outdoor coffee brand it is today.
Their products are designed around a simple idea: coffee drinkers who care about quality shouldn’t have to lower their standards outdoors. VSSL creates compact, durable brewing gear that delivers a barista-quality experience anywhere.
Better Together
Before partnering with NRI, VSSL managed fulfillment internally, but growing DTC and wholesale volume made it clear they needed a scalable logistics partner.
“NRI was a natural choice for a few reasons. They have a strong reputation as a 3PL across both Canada and the U.S. We’d worked with the NRI team in previous lives and knew their standards for performance aligned with ours. That kind of partnership is hard to find.”
That partnership became especially important in 2025, when tariff changes created the need for a U.S.-based fulfillment operation on short notice. Together, NRI and VSSL worked quickly to stand up a new U.S. fulfillment solution in time to support inbound inventory and Q4 demand. For VSSL, the experience reinforced the value of having a collaborative partner that approaches challenges as shared problems to solve.
Results
Today, VSSL operates with a fulfillment platform that supports growth across both Canada and the U.S., giving their team more time to focus on brand, product innovation, and customer experience. NRI and VSSL maintain a strong partnership defined by responsiveness, collaboration, and mutual trust. The successful U.S. launch in 2025 remains a defining moment in the partnership and demonstrated NRI’s ability to move quickly and support the brand during a critical period of growth. As VSSL continues expanding into new products, channels, and markets, NRI is proud to support their next stage of growth with scalable fulfillment solutions built for long-term success.
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