At NRI, we view our clients as partners. We seek to partner with brands who seek a high level of touch and expertise, hold people and integrity close to their hearts, and approach business partnerships respectfully with an expectation on quality and success.

Our reputation is in approaching business with a partnering, consultative mindset. We have enjoyed both developing young brands and nurturing them to success, as well as partnering with established brands and combining forces for mutual improvements. Many our clients have been with us since their early beginnings and we are thankful to have been a part of their success.

Better Together NRI and Our Partners
Better Together NRI and Our Partners

Better Together – Big Agnes Inc and NRI

“I view sales as one big team, from ideation of a product to a consumer falling in love with that product and we all must work together”, says Jill Lewis. “We can have the greatest tent in the world but if we can’t get it to the consumer when they want it, nobody succeeds. Every link is important and it is only with committed, reliable and creative partners like NRI that we succeed. Female outdoor industry sales directors are few and far between and I attribute any success I have achieved to the friends, colleagues, mentors and partners like NRI that have gone above and beyond over the years to help me grow and learn. Thanks for the last 10 years – looking forward to the next 10 with all of you!”

Big Agnes and NRI began working together in 2016 with a goal of helping Big Agnes better serve their Canadian customers. NRI has a long history of helping Non-Resident brands access the Canadian market in the most cost-effective and customer-focused manner. NRI provided initial guidance to Big Agnes on establishing as a Non-Resident Importer in Canada as well as navigating the tax and duty scenarios specific to Canada – ultimately building out a program which allowed Big Agnes’s customers to purchase goods on a landed, duty-paid basis.


Better Together – Hyperice, Inc. and NRI

“The success of our company cannot grow without passion for the brand, care, and motivation from the Hyperice team internally, and NRI is an extension of that. Over the past six years, NRI continues to raise standards on what a seamless customer experience, strong communication, and delivering efficiently means for a company. NRI is integral to the future of our global brand.” – Maggie Sakioka.

In 2012, on the heels of NRI’s expansion into the USA, NRI and Hyperice began a relationship to ensure Hyperice’s revolutionary recovery products would be delivered successfully to their quickly expanding client base. NRI provides a scalable, custom fulfillment service to Hyperice inclusive of numerous value-add services which has allowed Hyperice to progress quickly from an innovative start-up, to today a global leader in recovery technology.

Better Together NRI and Our Partners
Better Together NRI and Our Partners

Better Together – La Sportiva and NRI

“The partnership between NRI and La Sportiva provides an efficient approach to reach North American customers. Offering logistical expertise, seamless execution, and concise communication makes collaboration between partners second nature. This frees La Sportiva to focus on providing customers with the best products and service. La Sportiva looks for partners with shared values – a passion for innovation and commitment to responsible and sustainable outdoor recreation. The future of outdoor adventure looks promising.” – Rebecca Carroll.

NRI and La Sportiva began working together in 2014 as La Sportiva looked to strengthen their Canadian business. By placing inventory in Canada within NRI’s network, La Sportiva was able to begin selling on a customer-focused landed, duty paid basis. With their consultative approach to business, NRI has additionally helped the team at La Sportiva navigate unique aspects of the market such as leveraging the Canada-Europe Trade Agreement. The partnership between NRI and La Sportiva is a true testament to one of NRI’s core founding values, “Relationships are worth investing in”.

Better Together – United By Blue and NRI

“At United By Blue we pick up a pound of trash for every product we sell and to that end we work hard everyday to maintain our core values: sustainability, reliability, community and team. NRI’s driven, dependable team has strengthened those core values and allowed us to positively impact the environment with our mission as we grow” says Julia Fenwick. “From the start, NRI has supported our small, growing operations team in improving processes as we take on new wholesale accounts and grow our ecommerce business. Our success is directly connected to the positive, hard working and reliable team members at NRI.”

United By Blue and NRI began a partnership in 2015 in Western Canada – helping United By Blue access the market as a Non-Resident Importer. It was United By Blue’s unwavering focus on the environment and on ethical manufacturing that stood out to NRI as a great alignment with NRI’s value of “Respect For Community & Environment”. In 2019, United By Blue began working with NRI in California to strengthen the supply chain in their domestic market. NRI prides themselves on partnering with amazing clients like United By Blue – taking a consultative approach and bringing creative solutions to complex logistics.

Better Together NRI and Our Partners
Better Together NRI and Our Partners

Better Together – Stio® and NRI

“I can still remember signing Stio’s contract with NRI nine years ago as their first client in the new USA facility in LA. We literally signed on the bare floor of the warehouse as they were just beginning to build out offices for staff to come. Nine years later, NRI has seen Stio launch their first line in 2012 and continue to grow as a DTC brand in the outdoor space. NRI has been an incredibly strong partner to support the growth we have experienced, keep up with customer demand and expectations, and is truly an extension of the brand.” – Maura Marshall.

NRI began working with Stio in 2012 – proudly fulfilling the very first orders for a new brand that was founded by old friends. NRI admired the product, people, and vision that Stio brought to the outdoor apparel industry. Being a start-up brand, NRI’s creative, scalable solutions gave Stio the flexibility they required in a logistics partner through their formative years. Now 9 years later, Stio and NRI’s partnership is stronger than ever, pointing to one of NRI’s core values: Relationships are worth investing in.

Better Together – ALOHA Collection and NRI

NRI began working with Aloha Collection in 2017 when the brand was only 2 years young. Heather Aiu and Rachael Soares identified a great market need and have done an amazing job leading their brand on a path of continued growth. NRI’s highly flexible and partnering approach has ensured that Aloha is consistently poised to deliver the best product to their customers with the best service. NRI + Aloha: Greatness in brand, people, and partnership.

Better Together NRI and Our Partners
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