BEHIND THE BRAND
For nearly three decades 686 has been developing, testing and engineering the best snow performance apparel. As an independently operating brand, 686 strives to create innovative experiences and sustainable communities with the products to match.
In 1998, 686 was looking to expand distribution into Canada using a direct sell model after many years of unsuccessfully trying to sell through a distributor. After finding immediate success in Canada and tripling their growth rate, a Vancouver retailer suggested partnering with NRI, and thus the 20-year relationship was born.