BEHIND THE BRAND
Frankies Bikinis is a female-led beachwear and lifestyle brand known for their fashion forward designs, innovative fabrics, and inclusive range of styles created for women of all shapes and all sizes. Mother and daughter duo, Mimi and Francesca Aiello, began designing bikinis out of their Malibu home in 2012 and since then have built the brand into an internationally recognized company – collaborating with powerful women like Gigi Hadid, Naomi Osaka, Hailee Steinfeld, and Sofia Richie.
Since the company’s inception, Francesca has expanded product offerings to include ready-to-wear clothing, accessories, athleisure wear, and clean beauty.
Frankies Bikinis joined NRI USA in 2019. Existing industry relationships brought them together as trusted partners. Through the discovery phase, it was clear that NRI was going to need to provide some unique services. Frankies was manufacturing a considerable amount of product in the Los Angeles area, which reduced the time between ex-factory and arrival at NRI to almost zero in comparison to goods manufactured offshore. Additionally, Frankies Bikinis’ business model had them dropping new release styles regularly, and with a very heavy social media-driven influence that demanded quick turnaround on orders. Both these factors meant that NRI would need to provide unique service levels in order to efficiently receive and ship within expectations.
Today NRI continues to manage Frankies Bikinis’ fulfillment as well as a robust reverse logistics service to ensure that returns are managed timely and with high regard for the value and quality of the product.
“Frankies Bikinis made the decision to move our business to NRI in 2019, and we have not looked back since. The amazing team at NRI not only works quickly and proficiently but has been able to adapt to our company’s explosive growth and seasonal business, both of which can be logistically very challenging. They resolve any complications that may arise quickly and smoothly, and we are grateful to have found such a great partner in the team at NRI.” – Frank Messman • CEO & Partner @ Frankies Bikinis.