At NRI, we love partnering with visionary brands and CLAE is no exception. Born in 2001 in the heart of Los Angeles, CLAE embodies a genuine passion for sneakers coupled with a forward-thinking ambition. Founded by industry veteran Sung Choi, CLAE revolutionized footwear by modernizing classic styles with the comfort of athletic shoes. Their dedication to craftsmanship and innovation has earned them a reputation as trailblazers in the industry.

At CLAE, sustainability isn’t just a trend—it’s a way of life. They meticulously select premium materials from certified tanneries and constantly innovate to offer sustainable alternatives, including pioneering the use of cactus-based materials in their sneakers. What sets CLAE apart is their commitment to community and ecological issues. Collaborating with leaders like ISA TanTec, they’re pushing boundaries to offer materials that make a positive impact. 

The “Sport-Inspired Classics” Collection pays homage to CLAE’s love for sports. From tennis to basketball, CLAE modernizes classic court and performance shoes with updated styling and materials while preserving the essence of sports culture. With 100k satisfied customers, 50% of their collection being vegan, and 100% of materials certified, CLAE continues to set the standard for durability, style, and sustainability in footwear. 

We’re proud to partner with CLAE, a brand that exemplifies our values of innovation, quality, and environmental responsibility. Together, we’re shaping a future where less can be more, and quality is everything. Learn more about CLAE Los Angeles and its commitment to organic materials and vegan initatives. 


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