ENDVR is a next-generation wholesale sales enablement platform designed to help brands maximize their performance in brick-and-mortar channels. Their solution empowers brands to launch, track and optimize targeted campaigns to frontline sales associates in their retail partners’ stores – bringing digital precision to the wholesale channel. They serve brands, retailers, sales reps and store associates and are trusted by 160+ major brands across retail and specialty channels.

ENDVR’s capabilities include launching incentive-programs for frontline staff, delivering digital training/education modules, conducting virtual merch/ display checks and gathering in-store feedback and performance data – giving brands real-time visibility and measurable ROI on their wholesale investments. 

Compared to traditional retail engagement methods, ENDVR offers three major advantages: 

• Launch with Speed and Scale: A brand education module or sales incentive can be launched to your entire retail network in minutes, creating immediate focus on your most important products. 

• Invest with Certainty: ENDVR’s performance-based model for sales incentives means every dollar of your investment is tied directly to an AI-verified sale, providing 100% measurable and trustworthy data on ROI. 

• Discover Your Winning Playbook: Real-time dashboards show which stores, reps, and associates are top performers, giving brands a clear playbook for success that can be scaled across their entire retail network. 

Behind the Partnership 

Several NRI clients use ENDVR as a key part of their retail strategy. Through the platform, brands can easily connect with the sales associates who represent them in stores, providing them with up-to-date training, product education, and engagement opportunities that strengthen their understanding of the brand. 

By rewarding participation and performance, ENDVR helps brands keep retail staff motivated and informed – ensuring that every in-store interaction reflects their brand values and product expertise. The platform also provides useful insights into engagement and activity levels across stores, allowing brands to see what’s working and where to focus their efforts next.

For our clients, ENDVR offers a simple and effective way to enhance visibility at retail, support sell-through, and maintain stronger alignment with their in-store partners.

Shared Vision

Independent retailers have long been at the heart of the apparel, footwear, and lifestyle industries.  They are the launchpads for new ideas, the storytellers for emerging brands, and the hubs that keep local communities connected to the culture of the products they sell.

ENDVR’s mission aligns perfectly with NRI’s belief that thriving retailers fuel thriving brands.  By empowering sales associates with knowledge, incentives, and engagement tools, ENDVR helps ensure those retailers remain profitable, motivated, and passionate about the brands they carry.

For brands just getting started, ENDVR recommends following its “In-Season Playbook” beginning with a single Pay-As-You-Go campaign to make an immediate impact. Retailers are ordering lighter this season, making it crucial to drive sell-through on the inventory already on the floor. Brands can start by launching a Knowledge Refresher through Digital Education modules, helping associates refresh product knowledge and boost confidence during the busy season. Next, launching a targeted Sales Incentive campaign rewards associates for every unit sold, keeping the brand top of mind and driving measurable sell-through backed by real-time ROI insights. 

ENDVR represents the kind of modern, collaborative thinking that NRI believes will define the next era of wholesale and retail success.