Tracksmith
Running with Purpose, Scaling with NRI
Tracksmith is an independent brand based in New England founded on a deep love for the sport of running. They celebrate the competitive spirit that unites runners around the world, not only by forging a community of committed amateurs, but also by crafting authentic, high-quality apparel and footwear that can support runners in their personal pursuit of excellence.
To do this, Tracksmith collaborates closely with a strong network of partners that act as an extension of the brand, and with NRI, they’re able to provide an incredible purchase experience to customers all over the world.
Better Together
As Tracksmith’s goals have grown more ambitious over the years, they recognized the need for a new 3PL partner, one that is particularly adept in international markets and flexible enough to scale with their expanding aspirations. NRI had the expertise and infrastructure needed to meet Tracksmith’s goals.
With NRI’s systemic operational approach, Tracksmith was able to see improvement immediately from the onboarding stage as they refined their own systems and processes. These efficiencies have allowed them to better navigate changes in trade compliance, supply chain disruptions, and other challenges. As a result, this has enabled Tracksmith’s small team to work more effectively and continue to deliver at a very high standard.
NRI’s teams, at all levels, are deeply engaged in continuous improvement and collaborative problem-solving—values that align seamlessly with Tracksmith’s innovative and growth-oriented culture.
“Our partnership with NRI has been highly collaborative and results-driven, underscored by a shared commitment to continuous improvement. Their dedication to serving our customers—both today and as we grow in the future—has made their team feel like a true extension of our own.”
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