What Peak Season Really Looks Like at NRI
The systems, teamwork, and strategy that keep orders moving
Step into an NRI facility right now, and you feel it instantly. The hum of conveyors, the pace of footsteps, the beeps of scanners. Everyone moving with purpose. This is peak season in full swing – the busiest time of the year for the brands we support, and for us, it’s all systems go.
This is where planning becomes action, and strategy meets execution. Every person on the floor, every click and scan, every shipment leaving our doors is part of a well-orchestrated effort – and our teams thrive in this high-energy environment.
Warehouse teams are the backbone of the intensity; shifting, picking, and packing with speed and precision. Collaboration is constant; problem-solving is on-the-fly, and no detail is too small when every order counts.
Client service teams are on the front lines, keeping brands updated in real time, navigating last-minute requests, and smoothing out spikes in demand. They’re the calm in the storm, connecting our partners to everything happening on the floor.
During peak, communication becomes everything. Our brands rely on us for clarity when things are moving fast, and we make sure they never feel in the dark. Whether it’s a last-minute change or a spike in demand, we’re right there with them, finding solutions and keeping things steady.
Behind the scenes, our technology teams are monitoring everything from system performance to real-time order visibility, ensuring brands have the information they need exactly when they need it. Transportation teams are navigating carrier constraints and shifting capacity, doing everything possible to keep freight moving smoothly through networks that tighten by the hour this time of year.
As our clients prepare for the most demanding period of the year, our technology team is laser-focused on delivering stability, visibility, and rapid support. Peak season is when millions of units move through our network in a matter of weeks, and our role is to ensure the systems that power that volume perform flawlessly. What sets us apart is not just our technology, but our people. During peak, we operate with elevated readiness: extended monitoring windows, real-time escalation paths, and cross-functional communication channels that keep Operations, Client Services, and our Development teams fully aligned. This ensures our clients have the confidence that their orders will flow, their inventory will stay accurate, and their customers will receive a reliable, seamless experience: exactly when it matters most.
Peak season is intense, but it’s also purposeful. Every box and poly mailer leaving our doors is more than an order; it’s a holiday gift, a customer experience, a first impression. Accuracy, speed, and care are non-negotiable, and our teams deliver, day in and day out.
Even in the busiest moments, camaraderie thrives. Teams celebrate wins, big and small. They step in for one another, lift each other up, and keep the momentum going.
Success doesn’t have one definition. For me, it’s seeing someone on my team take what they’ve learned and use it long after the moment has passed. If I can help someone get better, try something new, or push for something they didn’t think they could do – that’s success. And when they lead with that same energy, it means the lesson really mattered.
We’re not at the finish line yet, but the momentum across NRI is strong. Our teams are proud, motivated, and deeply committed to delivering for the brands who trust us during the most critical shopping period of the year.
Peak season is challenging. It’s intense. It’s fast. But it’s also a reminder of who we are: problem solvers, partners, and people who show up especially when it matters most.
Subscribe to our newsletter
Sign up for our newsletter to stay up to date with our latest projects, news and job postings.