Among the incredible brands we proudly partner with, one stands out for its unique blend of femininity, strength, and a relentless passion for the outdoors. Kari Traa is more than just a women’s sports brand; it’s a community that celebrates femininity, encourages one another, and thrives on outdoor adventure. Founded by a three-time Olympic medalist, Kari Traa is dedicated to empowering women to tackle any challenge with confidence through high-quality materials and thoughtful designs. Their bold colors, playful designs, and rich Norwegian heritage embody the spirit of a friend who lifts everyone around her. 

The Birth of a Brand 

In 2002, after winning an Olympic gold medal in Salt Lake City and solidifying her status as a world-class freestyle skier, Kari Traa faced a dilemma: she couldn’t find sportswear that truly catered to women. Sportswear was often designed without the female body or mind in mind. Kari, known for her tenacity, decided to take matters into her own hands. Kari began by knitting beanies and customizing her own gear, infusing it with color and personality that reflected her vibrant spirit. Her unique designs quickly garnered attention, inspiring Kari to transform her hobby into a business. 

A Legacy of Empowerment 

Soon after launching, Kari designed her first base layer pattern, marking the beginning of a journey that would revolutionize women’s sportswear. What started as one woman’s passion for creating good-looking, great-fitting female sportswear has evolved into the fastest-growing female sportswear brand in Europe. 

Despite its rapid growth, Kari Traa’s mission has remained steadfast: to empower women everywhere to be confident and unapologetically themselves, regardless of where their adventures take them. Kari Traa is committed to celebrating the diversity and strength of women. Their collections are a testament to active, playful, natural, strong, rebellious, and confident women everywhere. Each piece is crafted with an understanding of what women need and desire in their sportswear, making it a brand truly made For Her. By Her. 

Kari Traa is more than just apparel; it’s a movement. It’s about fostering a community of women who uplift each other and embrace the outdoors with fervor. With every product, it aims to inspire women to be bold, be brave, and be unapologetically themselves. We are incredibly proud to support Kari Traa and its mission. We resonate deeply with the brand’s vision and are inspired by its dedication to creating sportswear that champions femininity, strength, and confidence. NRI believes in the power of women leading the way, both in the boardroom and on the trails. By providing access to Kari Traa’s innovative and thoughtfully designed products, we are helping to ensure that women everywhere can conquer their adventures with the same fervor and determination that Kari Traa embodies.