When disaster strikes, we’re reminded that we’re stronger together. The recent fires in Los Angeles have left many individuals and families facing immense challenges. In response, our incredible brand partners have stepped up in a big way—donating over a million dollars worth of goods to support affected communities. These donations will go directly to communities in need, helping individuals rebuild and recover. 

We want to extend our deepest gratitude to Rothy’s BN3TH, La Sportiva, Reyn Spooner, Troy Lee Designs, Clae, Native Shoes, Merry People, Spell, Wildfang, Eagle Creek, and McGovern for their generosity and willingness to step up when it matters most. Their contributions include apparel, footwear, and other essential goods—items that will bring comfort and aid to those who have lost so much. 

A special thank you to our partner Good360 for their invaluable role in making these donations possible. Good360 helps connect businesses with nonprofits and communities in need, ensuring that goods reach the right people at the right time. Their support has been instrumental in turning generosity into tangible relief for those impacted by the LA fires.

The impact of these donations goes beyond the products themselves. They represent hope, support, and a reminder that no one is alone in difficult times. When brands, businesses, and communities come together, we can create meaningful change and provide real help where it’s needed most. 

At NRI, we’re honored to work alongside brands that show up for their community. This moment is a testament to the power of coming together, proving that even in the hardest times, kindness prevails. To our partners: thank you for making a difference. To those impacted: we stand with you and are committed to continuing to find ways to support recovery efforts.